West Coast USA Incentive
Case Study
A spectacular West Coast USA tour along Highway 1
West Coast USA Incentive
Case Study
A spectacular West Coast USA tour along Highway 1
The Brief
As with all recurring incentive programmes, our challenge was to outdo the previous year’s incentive trip; to raise the bar further.
Our task was to put in place an incentive programme that would motivate and inspire the sales team to blast through their targets. A key demand from our client was to deliver to them a programme that was different to anything that they had done before hence the creation of our Road Trip concept.
The Brief
As with all recurring incentive programmes, our challenge was to outdo the previous year’s incentive trip; to raise the bar further.
Our task was to put in place an incentive programme that would motivate and inspire the sales team to blast through their targets. A key demand from our client was to deliver to them a programme that was different to anything that they had done before hence the creation of our Road Trip concept.
What we did
TUESDAY: Flights arrived into Los Angeles airport and were followed by a private transfer to Santa Monica for dinner at The Penthouse and accommodation at the Huntley Hotel.
WEDNESDAY: The day started with a tour of the client’s iconic production facility followed by an afternoon at leisure with the day finishing off in style with dinner at Michael’s restaurant.
THURSDAY: After check-out, the guests got behind the wheel of one of ten waiting cars (from Mustangs to SUVs) to cruise north to the Four Seasons Biltmore Santa Barbara with a beautiful dinner at the Bella Vista Terrace overlooking the sea.
What we did
TUESDAY: Flights arrived into Los Angeles airport and were followed by a private transfer to Santa Monica for dinner at The Penthouse and accommodation at the Huntley Hotel.
WEDNESDAY: The day started with a tour of the client’s iconic production facility followed by an afternoon at leisure with the day finishing off in style with dinner at Michael’s restaurant.
THURSDAY: After check-out, the guests got behind the wheel of one of ten waiting cars (from Mustangs to SUVs) to cruise north to the Four Seasons Biltmore Santa Barbara with a beautiful dinner at the Bella Vista Terrace overlooking the sea.
FRIDAY: Next stop on the self-drive itinerary was Monterey with a lunch stop at Paso Robles. Following some time to explore the delights of Monterey itself, dinner at Charthouse and accommodation at the Inn at Spanish Bay.
SATURDAY: The final stop of the road trip was San Francisco. Again, the itinerary allowed for time to explore this great city in the afternoon followed by a spectacular Gala Dinner at L’Avenue Boulevard and an overnight stay at the Four Seasons San Francisco.
MONDAY: For the final day of the itinerary, guests chose from a range of optional activities including a city tour, visit to Alcatraz etc. before lunch then heading to the airport for return flights.
FRIDAY: Next stop on the self-drive itinerary was Monterey with a lunch stop at Paso Robles. Following some time to explore the delights of Monterey itself, dinner at Charthouse and accommodation at the Inn at Spanish Bay.
SATURDAY: The final stop of the road trip was San Francisco. Again, the itinerary allowed for time to explore this great city in the afternoon followed by a spectacular Gala Dinner at L’Avenue Boulevard and an overnight stay at the Four Seasons San Francisco.
MONDAY: For the final day of the itinerary, guests chose from a range of optional activities including a city tour, visit to Alcatraz etc. before lunch then heading to the airport for return flights.
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