Our 2025 Events Trends Predictions
The Future of Corporate Event Management
Our 2025 Events Trends Predictions
The Future of Corporate Event Management
Expert Insights To Shape Your Event Strategy
Discover what’s on the horizon for corporate event management with insightful predictions from our team of industry experts.
Whether you’re looking to enhance engagement, streamline logistics, or create more immersive experiences, our experts share their thoughts to help you stay ahead of the curve. Find out, below, how you can benefit from our team’s expert recommendations.
Expert Insights To Shape Your Event Strategy
Discover what’s on the horizon for corporate event management with insightful predictions from our team of industry experts.
Whether you’re looking to enhance engagement, streamline logistics, or create more immersive experiences, our experts share their thoughts to help you stay ahead of the curve. Find out, below, how you can benefit from our team’s expert recommendations.
2025 Event Trends
Erin Davey-Barrow
Director of Events
We will continue to see a rise of Diversity and Inclusion
in Event Planning.
One of the hot topics of 2025, diversity and inclusion will continue to be at the forefront of any event planner’s mind. Many industries have multigenerational work forces and more and more we are seeing client requests for quiet spaces, alcohol free zones and a focus on wellness, to name just a few. Event Planners must take a modern, forward-thinking approach, considering not only the objectives of the event, but also the needs of the delegates.
By understanding that individuals have unique preferences and by prioritising diversity, Event Planners can create spaces and experiences that respect perspectives, cultures and identities. Creating an inclusive environment at your next event is key to ensuring all your delegates feel welcome, comfortable and remain engaged. Ongoing interactions and engagement with your brand post event is much more likely if attendees leave the experience feeling valued and that their needs mattered.
Dean Barlow
Senior Event Manager
AI-driven personalisation will redefine event experiences by leveraging data to tailor every aspect of the event journey, creating highly customised interactions for delegates and enhancing engagement and satisfaction.
As AI and data analytics evolve, event organisers can harness attendee data to offer personalised recommendations, content and networking opportunities. Delegates increasingly expect customised experiences, from targeted session recommendations based on past interests, to tailored networking opportunities that align with their unique goals.
The importance of data cannot be overstated. It allows event organisers to anticipate needs and adjust offerings in real time, improving both the delegate experience and event outcomes. By using AI to analyse attendee behaviour and preferences, your next corporate event can become more relevant, efficient, and engaging, ensuring participants feel valued and connected throughout the experience.
Emma Dixon-Phillip
Events Account Manager
‘Return on Relationships’ (ROR) will take centre stage, with meaningful connections and networking becoming more important than traditional ROI.
Corporate events are evolving into more than just transactional gatherings; they are becoming key platforms for building authentic relationships that drive long-term collaboration. People come not just to learn but to meet others, share ideas, and build relationships that last. Those casual chats over coffee or quick conversations in hallways, like “water cooler” moments during worktime breaks, often spark the best ideas and open unexpected doors.
By creating spaces where these moments can happen naturally, Event Planners can leave attendees feeling more connected and inspired, while delivering value that extends well beyond the event itself. Relationships are the real takeaway that keeps delivering long after the event ends.
Danielle Grubb
Meeting & Events Operations Manager
Forward planning will reap greater rewards, emphasising the need for streamlining of annual event programmes, creative and VIP event solutions.
Towards the end of 2024, we saw an increase in forward planning from our clients.
Organisations are seeking to lock in their yearly programme, incorporating annual objectives and business scope. Such forward planning can have significant benefits. Clients enjoy far greater flexibility of choice, avoid clashes with other events, have more room for budget negotiation and ultimately achieve a better attendance.
Ideally, this strategic approach balances high-level planning with personalisation, creative solutions and VIP experiences. B2B delegates are often invited to many events, therefore every experience needs to stand out from the crowd, and entice them to attend. Get this right and you will benefit from variability within an event program, enhanced attendee engagement and a more dynamic experience for your attendees.
2025 Event Trends
Erin Davey-Barrow
Director of Events
We will continue to see a rise of Diversity and Inclusion
in Event Planning.
One of the hot topics of 2025, diversity and inclusion will continue to be at the forefront of any event planner’s mind. Many industries have multigenerational work forces and more and more we are seeing client requests for quiet spaces, alcohol free zones and a focus on wellness, to name just a few. Event Planners must take a modern, forward-thinking approach, considering not only the objectives of the event, but also the needs of the delegates.
By understanding that individuals have unique preferences and by prioritising diversity, Event Planners can create spaces and experiences that respect perspectives, cultures and identities. Creating an inclusive environment at your next event is key to ensuring all your delegates feel welcome, comfortable and remain engaged. Ongoing interactions and engagement with your brand post event is much more likely if attendees leave the experience feeling valued and that their needs mattered.
Dean Barlow
Senior Event Manager
AI-driven personalisation will redefine event experiences by leveraging data to tailor every aspect of the event journey, creating highly customised interactions for delegates and enhancing engagement and satisfaction.
As AI and data analytics evolve, event organisers can harness attendee data to offer personalised recommendations, content and networking opportunities. Delegates increasingly expect customised experiences, from targeted session recommendations based on past interests, to tailored networking opportunities that align with their unique goals.
The importance of data cannot be overstated. It allows event organisers to anticipate needs and adjust offerings in real time, improving both the delegate experience and event outcomes. By using AI to analyse attendee behaviour and preferences, your next corporate event can become more relevant, efficient, and engaging, ensuring participants feel valued and connected throughout the experience.
Emma Dixon-Phillip
Events Account Manager
‘Return on Relationships’ (ROR) will take centre stage, with meaningful connections and networking becoming more important than traditional ROI.
Corporate events are evolving into more than just transactional gatherings; they are becoming key platforms for building authentic relationships that drive long-term collaboration. People come not just to learn but to meet others, share ideas, and build relationships that last. Those casual chats over coffee or quick conversations in hallways, like “water cooler” moments during worktime breaks, often spark the best ideas and open unexpected doors.
By creating spaces where these moments can happen naturally, Event Planners can leave attendees feeling more connected and inspired, while delivering value that extends well beyond the event itself. Relationships are the real takeaway that keeps delivering long after the event ends.
Danielle Grubb
Meeting & Events Operations Manager
Forward planning will reap greater rewards, emphasising the need for streamlining of annual event programmes, creative and VIP event solutions.
Towards the end of 2024, we saw an increase in forward planning from our clients.
Organisations are seeking to lock in their yearly programme, incorporating annual objectives and business scope. Such forward planning can have significant benefits. Clients enjoy far greater flexibility of choice, avoid clashes with other events, have more room for budget negotiation and ultimately achieve a better attendance.
Ideally, this strategic approach balances high-level planning with personalisation, creative solutions and VIP experiences. B2B delegates are often invited to many events, therefore every experience needs to stand out from the crowd, and entice them to attend. Get this right and you will benefit from variability within an event program, enhanced attendee engagement and a more dynamic experience for your attendees.
Looking Ahead To The New Year
As we step into 2025, staying ahead of industry trends if key to delivering exceptional corporate events. By embracing innovation, adapting to evolving attendee expectations, and implementing our expert recommendations, you can create impactful and memorable experiences.
Keep these insights in mind as you plan your events for the year ahead, and don’t hesitate to explore new opportunities for growth and engagement. Stay tuned for more expert advice, and let’s make 2025 a standout year for corporate event management!
Looking Ahead To The New Year
As we step into 2025, staying ahead of industry trends if key to delivering exceptional corporate events. By embracing innovation, adapting to evolving attendee expectations, and implementing our expert recommendations, you can create impactful and memorable experiences.
Keep these insights in mind as you plan your events for the year ahead, and don’t hesitate to explore new opportunities for growth and engagement. Stay tuned for more expert advice, and let’s make 2025 a standout year for corporate event management!
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