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Driving on Ice


Two thrill-seekers incentive trips to one amazing location


We were approached by this client to work in partnership in helping to deliver two fantastic, unique driving experiences – the Land Rover Nordic Experience and the Jaguar Alive on Ice programme. Both experiences were perfect for thrill seeking driving fans.

Working as the sole agent for Jaguar and Land Rover, we fulfilled all travel and accommodation requirements and promotion of these intimate, unique events to corporate teams.


The Land Rover Nordic Experience was a balanced mix of comfortable luxury and challenging driving over snow and ice. This Land Rover Experience short break was everything the enthusiastic adventure traveller could want to experience.

The Nordic Experience was a three day, two night programme designed for those looking for a unique and fulfilling holiday in some of the most beautiful winter landscapes.

Land Rover Snow & Ice Film (1) from Square1 Marketing on Vimeo.

Combining the adrenaline of the off road with the unique warmth and culture of the Finnish people, Land Rover’s specialist driving team helped guide our guests through some of the most thrilling driving experiences they could ever expect to encounter. And all in the comfort of the stunning, all new Range Rover Sport.

With time allowed to soak in the charm, atmosphere and history of the region, this was a Land Rover Experience unlike any other and one that will live in the memory of those who were lucky enough to take part for years to come.


Set in the magical Finnish landscape, the Jaguar Alive on Ice programme was a blend of exceptional dining, stunning scenery, luxurious accommodation and thrilling driving. It was designed to excite all the senses.

Jaguar Finland Ice Drive 2014 from Square1 Marketing on Vimeo.

This 3 day, 2 night Jaguar Alive on Ice Drive 2014 offered the opportunity for thrill seekers to conquer the snow and ice in Jaguar’s stunning XJ and XF All Wheel Drive vehicles, as well as in the XKR-S and F-TYPE. It was a truly awe inspiring experience.


Both events were incredible, offering some truly unforgettable, once in a lifetime experiences for those lucky enough to be part of them.

While these Snow and Ice programmes have now finished, we can still offer some incredible driving incentive experiences. Contact us to find out more about our latest offers


This clients is a British multinational automotive company with its headquarters in Whitley, Coventry, United Kingdom.

An incredible, once in a lifetime experience, and a lot of fun!

UK Sales Manager


MAX-DELEGATES (per trip): 12

DURATION: 3 days

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08448 553760