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Annual Sales Incentive

A Best of British week of first class rewards


This client wanted to reward their top sales managers with an unforgettable week of first class experiences and facilities. This had to include top quality entertainment, celebrity experiences and a ‘Best of British’ theme lasting an entire week.


18 months of planning went into this huge event, including a trip to Singapore to pitch and present our proposals to the client. The ‘Best of British’ theme included tours of London, taking in ‘Meet the Queen’ at Hampton Court and Afternoon Tea.

We organised a Brit Pop gala dinner at Old Billingsgate, featuring X-Factor style performances and celebrity DJs. We even staged a Guinness World Records attempt to create the largest hand-painted canvas.

Here’s a few statistics involved in putting this event together:
• 6 day incentive programme
• over 600 individual travel transfers
• onsite staffing 24/7
• full budget management
• 3 hotels and 12 event venues across London
• over 200 suppliers

If you’d like Gray Dawes Events to incentives your staff, then contact us  today!


Our client wanted to reward their top level sales managers with a 6 day programme of first class facilities and experiences.

What a superb week… thank you!

General Manager


DELEGATES: 835 attendees

DURATION: 6 day incentive programme

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