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Tracking Events ROI

Tracking Events ROI

B2B events can be a great way to generate leads, build relationships, and increase brand awareness. However, without the right approach from the start, it can be difficult to really monitor a return on investment. Here’s some tips to get you started!

Strategic Meetings Management

Strategic Meetings Management

Strategic Meetings Management (or SMM) is the event planner’s smart way to co-ordinate meetings at key/preferred venues on a regular basis, often guaranteeing discounted rates, added extras, and having priority to meeting spaces over other companies who may not be quite as organised as you!